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Big Data=Bigger Opportunity

Feeling overwhelmed by data and information coming at you? Can’t keep up with your Facebook friends, LinkedIn account or find a document you need to do your work? It’s no wonder. Information is coming at us faster and the pace continues to accelerate. http://blog.getsatisfaction.com/2011/07/13/big-data/?view=socialstudies

Content is certainly abundant. Making effective business use of content by optimizing it is the key to economic success. Your focus needs to shift, from content creation to specifically how content can support and give rise to new business opportunity.

Here are some numbers:

  • Projected growth of data generated globally per year: 40%. Projected growth in IT spending: 5%
  • 15 out of 17 sectors in the United States have more data per company than the U.S. Library of Congress
  • The 5 sectors that stand to benefit the most from capturing, analyzing, and utilizing big data (potential worth of that data): R & D ($108 billion), Clinical ($165 billion), Accounting ($47 billion), New Business Models like aggregation of patient records, online platforms and communities ($5 billion)

(Source: “Big Data: The Next Frontier for Innovation, Competition, and Productivity.” US Bureau of Labor Statistics / McKinsey Global Institute Analysis)

So what are you waiting for? It’s time to optimize your business content. Information Edge will empower you to do this.

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