How Google Works

Google iconIt’s important to have eyes wide open when using Google or any other search engine. What drives the results (ads, locality, etc.) definitely affects what is returned to the searcher.

In this detailed flowchart/infographic, one can see how Google works and also some of its foibles. For example:

        • past sites you have visited may float to the top of results
        • it searches based on where you are geographically (a problem for doing research as it limits results)
        • ads drive search results

Which search engine do you use? I’ve become a Bing user, but am trying out Fastoise too.


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