Successful Digital Asset Management (DAM)

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Clients are often excited after seeing a demo by a DAM software vendor that promises “easy, painless and fast conversion and indexing of all assets” to make them findable.

Remember the adage that you cannot have “fast, easy and good”, but only two of the three. That is especially true in digital asset and document management.


Here is how to start:

  • Understand user needs and expectations, so that what you offer is what they want and will use
  • Work with professionals who can help you transform your needs and ideas into a functional system
  • From the start, involve staff at different levels and in different departments to ensure effective change management that ensures the benefits of your DAM system are fully realized

What has worked for your organization to ensure a successful DAM implementation?


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